Communication strategy for under-represented groups

In our guide, we have explained how to create a communication strategy in order to engage young people to participate in youth mobility.
Through this mini-strategy, we would like to present you a step-by-step model for implementation of our general communication guide. In this mini-strategy, we will focus on the following target group: UNDER-REPRESENTED GROUPS
We advise you to conduct a small workshop with your project team and try to follow these steps:
Step 1.
Define objectives you wish to communicate through your messages
Step 3.
Define the key messages and choose the appropriate tools
Step 2.
Identify target groups
Step 4.
Analyze your work on social media