Communication strategy for under-represented groups

In our guide, we have explained how to create a communication strategy in order to engage young people to participate in youth mobility.

Through this mini-strategy, we would like to present you a step-by-step model for implementation of our general communication guide. In this mini-strategy, we will focus on the following target group: UNDER-REPRESENTED GROUPS

We advise you to conduct a small workshop with your project team and try to follow these steps:

Step 1.

Define objectives you wish to communicate through your messages

Step 3.

Define the key messages and choose the appropriate tools

Step 2.

Identify target groups

Step 4.

Analyze your work on social media

Table of content
  1. Communication strategy for under-represented groups
  2. Define objectives you wish to communicate through your messages
  3. Identify target groups
  4. Define the key messages and choose the appropriate tools
  5. Analyze your work on social media
  6. The final communication plan
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